Real Estate Listings Today Need Top-Notch Presentation

In the real estate market today there are fewer buyers and many sellers. This is not the time to be lackluster in marketing your property. To lure buyers, an aggressive campaign to present your property in the best light is paramount. Whether a broker is handling it or you are selling on your own, your real estate listings need to be top-notch.

The internet will play host to your listing on a multitude of sites. These sites reach people around the world. No more small ads with a few succinct lines in the local newspaper. Today, your listing will be global.

Begin with the description of your property. Include every positive factor you can think of. Mention light-filled rooms, updated appliances, hardwood floors. Anything unique in the design or layout. Make your words fill the imagination of potential buyers.

The convenience and charm of the neighborhood should be included. The schools and recreational facilities should be mentioned. A nearby library is a plus. A great grocery store close by is a plus. If there is a shopping mall in the area, that is a selling factor. If your neighborhood is trendy, talk about bars and cafes nearby. By adding personal touches, you will connect with buyers looking for just those things.

This does not mean you make a folksy presentation. Definitely do not use amateurish photos or cutesy descriptions. Often a broker takes care of the details. But with a flooded market, you may not get the attention you need to sell your property fast. If you are taking on some of the marketing yourself, make sure the photos you post look professional. If you are not a good photographer, find someone who is. If you cannot write a decent sentence, someone you know can.

Pay attention to real estate jargon. The industry uses words to paint a picture of a pleasant home. Learn a few phrases by reading some of the ads. Make your wording upbeat. Try to be honest. If your house is a fixer-upper, it is okay to say that. By using that term, you avoid stating details that are not quite so wonderful. Highlight the positive, shade over the negative.

Never post dark, poorly exposed photos online. No picture is better than a picture that makes your place look like a dark hole. Also, avoid posting close-ups of the toilet. Yes, this is actually done. It is a waste of space and looks tacky. Most everyone knows what a toilet looks like and assumes one comes with the property. If the bathroom is clean, updated and aesthetically appealing, do post a photo of it. Especially if it has a window, a skylight or other elements that make it special.

Try to avoid things that, while necessary, do not make appealing photos: old radiators, hot water tanks, hanging wires or ungainly air-conditioning units. Instead focus on the fireplace, architectural details if any, good flooring, walk-in closets or large windows. If you have a view, this makes for a good photo. A night shot of a cityscape is compelling. If there is greenery outside, try to frame it nicely through the windows. A pool or rooftop deck should be shown in sunshine.

Never post pictures of dirty, cluttered rooms filled with personal belongings. Women take one look and move on. Good-looking photos will attract buyers. Make sure your real estate listings work in your favor for a quick sale at the best possible price.

How to Get Started on Your Next Presentation

You’ve been asked to give a presentation. Now what? Where do you begin?

Like most people you have probably suffered through a presentation where the speaker rambled on. You waited patiently for the main idea. You left wondering, “What was that all about?”

Situations like these happen most often because the speaker failed to do the upfront planning and organizing required for a meaningful presentation.

You can avoid that frustration for your audience by planning and structuring your presentation so the audience can easily follow your main points and logically go with you to your call to action or powerful conclusion.

Test Yourself

Honestly answer the following questions with “true” or “false”. This will give you a good idea of how much you already know about organizing a great presentation.

T = True (Most or all of the time)

F = False (Never or almost never)

  1. I spend a significant amount of time identifying the goal of my presentation.
  2. I gather a large amount of information about my topic-more than I think I’ll need.
  3. After I’ve identified my goal, my very next step is to create my introduction.
  4. Once I know my topic for my presentation I begin creating my PowerPoint slides. This is the way I organize my thoughts.
  5. I begin my presentation with a clear thesis (I tell the audience what my intent is in speaking).
  6. I plan and use transitions throughout my presentation to bridge parts of my presentation together.
  7. I don’t create an outline for my presentation-I find this too restricting.
  8. I eliminate any information that doesn’t support the goal of my presentation-no matter how interesting it might be.
  9. I include no more than 5 – 7 main points in my presentation.
  10. I explain my purpose in the beginning, the middle and again at the end.

How did you do?

Hopefully, you answered “T” to questions 1, 2, 5, 6, 8, 9 and 10 and “F” to questions 3, 4 and 7.

Getting Started

Begin by discovering as much as you can about what success will look like in the mind of your presentation sponsor-the person who has asked you to present. Ask important questions such as:

What is the purpose of this presentation?

Why did you ask me to present?

If this presentation is a smashing success, what will be different at the end? How will the audience think, feel, act… differently than when they came in the room.

Who will attend?

How many people are expected to attend?

What can you tell me about them? (Age, education, role in the organization, background, knowledge of my topic, coming voluntarily or mandated to attend, do they know one another, etc.)

What speakers have done well in the past with this audience? (If applicable)

What worked?

What didn’t work?

How much time will I have?

Will there be other speakers before or after me?

What will the room be like? (Setup, size, equipment, acoustics, etc.)

Is PowerPoint expected? What other visual aids have worked well in the past with this audience?

This is simply the bare bones information you need as you begin the journey of planning and structuring your presentation.

After you’ve gathered all this essential information you can then begin to think about your big idea (your goal of your presentation), your key points and supporting points and then your attention-grabbing introduction and close.

Best of luck in getting started! For more information contact me at 720-542-3324 or [email protected]

Beating Sales Presentation Boredom!

Is your aim to get sales or to ensure that your client is fully informed on every last little detail? Imagine a sale that runs like this. “I can see you are busy Mr Manager, but you are about to run out of labels. Shall I order 10,000 for you? Just sign here.” That sales person achieved his sale with minimal effort, because he understood the manager and saved him time. That was the benefit!

In the same way you need to know how much time (s)he is going to give you and what is likely to interest them. Now most sales people will turn round at this point and tell me that they are not mind readers…. Yes, you may not be mind readers, but you should be able to read simple body language for boredom!

So how can you ensure that your sales presentations tell the client what they want? There are five key techniques to beat sales-presentation boredom.

A. Use numbers

Are you aware of the number skip function in PowerPoint. All you have to do is remember the number of your key slides and you can can get to them at anytime. In a presentation simply type the number and enter and you will instantly go to that slide.

Forgetful? Use Ctrl-S and it will bring up a list of all the slide titles!

B. Build in menus

Wouldn’t it be so much more efficient if you asked your client, which product or benefit they wanted to see? You can do the same for case-studies. All you have to do is build in hyperlinks to your presentation.

1. Select any text or even a picture.

2. Press the right button and click Hyperlink (Ctrl-k)

3. Select place in this document and choose the best slide.

C. Keep On Trying To Close

Don’t feel that you can only start to close at the end of the presentation, get started as soon as you have introduced your products! If the manager is in a rush he may buy straight away and you’ve appeared to be an understanding sales person to boot!

D. Ask about their business!

Always ask about their business, keep it focussed on their needs and match up your slides on the fly. With your new menu system you will be able to go backwards and forwards to drill in why your product is the best for them.

E. Know their comfort factor

Sometimes a simple sales folder with colour copies will beat a complex PowerPoint, because it takes away barriers, it can be shown anywhere and you can instantly go to the page you want.

If you are presenting to one or two people try not to use a projector, because it creates a distance between you and the people you are trying to sell to. Many sales centres now have LCD or Plasma TVs to enable sales to groups of 5 to 10 people, so that everybody can sit and relax and it can be more interactive.

For larger groups you will have to use a projector. If at all possible get a remote control, so that you have control over the slides and you will still have some freedom away from your laptop to approach people and use the stage.

A good sales person always carries a sales folder and a laptop with PowerPoint so that they can adjust to the situation they find themselves in.

In one of life’s little ironies, the best sales people are fully prepared to give a 2 hour presentation, but rarely have to give more than 10 minutes of key benefits!